peicom GmbH is pleased to announce the appointment of Malte Krautwald as its new managing director. Together with Peter Stroetmann, who will continue to serve as managing director, Krautwald will be responsible for the strategic direction and operational management of the company. At the same time, the company headquarters has been relocated to Osnabrück.
Malte Krautwald was born in Münster and is a trained industrial clerk and business economist. He completed a Bachelor of Arts in Business Administration at Münster University of Applied Sciences and a Master's in Sales Management at FOM University. Having worked for the company for over four years as Director of Sales & Marketing and as a member of the Management Board, he has contributed significantly to the further development of peicom's corporate strategy over the past year and a half. With his experience and understanding of the industry, he will drive forward the further development of peicom and the implementation of forward-looking projects. His focus is on strengthening the company's innovative power and providing new impetus for growth.
Developing employees
Krautwald succeeds Reinhard Kromer-von Baerle, who is leaving peicom. In addition to his role as Chief Industrial Officer of peiker Holding, Kromer-von Baerle will focus on the further development of international sales of peiker products as a board member of peiker International Inc. in the USA. Krautwald is an example of how the Peiker family's group of companies promotes young talent and assigns them specific responsibilities. His development within peicom shows that targeted support and trust in committed employees not only promote individual careers, but also contribute to the long-term success of the company. Peter Stroetmann emphasizes the importance of this reinforcement: “With Malte, we are gaining an experienced manager who fits perfectly into our corporate culture. Together, we will further expand our position in the market.” Krautwald says: "peicom stands for innovation, dynamism, and customer focus. I want to use my sales experience to further develop our team. For me, customer requirements are my top priority. I look forward to actively shaping the future of the company."
Forward-looking employer
At the same time, peicom's official headquarters was relocated from Bad Homburg, the headquarters of peiker Holding, to the existing location in Osnabrück for strategic reasons. This step underscores the importance of the Osnabrück location and serves to further optimize business processes. The relocation also strengthens peicom's position as an important employer in the Osnabrück region and the wider Münster area.
peicom GmbH, headquartered in Osnabrück, is a company owned by the Peiker family, which has been synonymous with communication for over 75 years. The team of around 20 employees supports its European customers in the brick-and-mortar retail sector in the areas of communication and security. By combining standard products with its own developments, peicom offers customized solutions for a wide range of applications. This includes an all-inclusive package – starting with analysis discussions, through roll-out, to after-sales. The focus of activities is on the digitalization and networking of stores. This includes IoT solutions, such as machine or sensor connection to a specially developed ecosystem for professional communication. At the same time, peicom has established another pillar for communication in recreational sports by integrating peiker CEE GmbH as a brand last year.